Marketing Specialist (Social Media & Operations) NEW

Washington, Washington DC
Komline-Sanderson
Job DescriptionJob Description

About Komline

As a pioneering leader in advanced separation technologies, Komline has established a global reputation for engineering excellence. Through our combination of innovative design, cutting-edge manufacturing capabilities, and decades of industry experience, we consistently deliver the highest quality equipment from our integrated manufacturing facilities. Serving our core markets of Water & Process, Agricultural & Renewables, and Industrials, we pride ourselves on providing comprehensive separation solutions precisely tailored to our clients’ requirements. With a strong track record of strategic growth and acquisitions, Komline continues to expand its solution portfolio and technical capabilities while maintaining our commitment to innovation and customer satisfaction.

This Opportunity

We are seeking a highly motivated marketing professional to bolster our growing marketing team. You’ll work closely with senior marketing leadership to build and execute digital marketing programs. This role is ideal for a college graduate looking to expand their existing marketing background with hands-on experience across social media, digital marketing, analytics, marketing operations, and strategic planning.

This position will play a key role in building Komline’s social media presence-especially on LinkedIn and TikTok-while also supporting broader marketing initiatives including campaign development, ROI analysis, and cross-company coordination. This role offers the opportunity to build on foundational marketing skills while gaining exposure to how marketing directly drives pipeline and revenue.

Roles and Responsibilities

Digital & Social Media Strategy

• Own and manage Komline’s social media strategy and execution across platforms, including establishment of an approval process, documenting core themes, and developing a content calendar
• Develop and maintain a monthly content strategy and calendar aligned with business priorities
• Coordinate, develop and manage content across 10+ LinkedIn profiles (corporate and individual accounts)
• Analyze engagement data and independently optimize content strategy based on performance
• Lead the development and growth of Komline’s TikTok and YouTube presence, including ideation, scripting, and content planning

Digital Marketing & Analytics

• Own and manage Google Analytics dashboards; analyze performance trends and provide recommendations
• Independently construct, manage and optimize digital campaigns across Google Ads, LinkedIn, and other channels
• Evaluate campaign effectiveness and proactively identify opportunities to improve performance
• Support ecommerce platform development, create performance tracking and recommend improvements based on data insights

CRM & Marketing Operations

• Design and implement marketing automation and CRM initiatives, ensuring accurate and up-to-date data entry and campaign execution.
• Analyze Salesforce data to track lead activity, campaign performance, and conversion trends; provide insights and recommendations to improve performance
• Proactively identify gaps in lead follow-up and coordinate with internal teams to improve conversion outcomes

Content Creation & Design

• Create simple graphics and visual assets using tools like Canva
• Support and enhance marketing campaigns with basic photo and content editing
• Ensure brand consistency across all content and marketing channels
• Contribute to and help lead the conception, filming, and production of digital video content showcasing Komline’s products, capabilities, and customer success stories

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 1-3 years of marketing experience, including internships or relevant project work
• Strong writing and communication skills (writing samples required)
• Demonstrated ability to manage and execute marketing initiatives with increasing independence
• Experience with design tools (e.g., Canva) and social media platforms (e.g., LinkedIn, TikTok, YouTube)
• Ability to exercise independent judgment in adjusting campaign strategy, content direction, and channel prioritization based on performance data
• Highly organized with strong attention to detail
• Excellent project management skills with ability to manage multiple priorities and deadlines
• Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams
• Bonus:
  • Experience with Google Analytics, Google Ads, Salesforce, Blender, Photoshop or other editing tools
• Primary work location must be in a Komline office, specifically, Washington DC
• Ability to travel domestically up to 20%
• Ability to sit, stand, stoop, working primarily in an office environment and traversing manufacturing environments
• Ability to lift parts and equipment on occasion- no more than 20 lbs

Equal Opportunity Statement: Komline is an EEO employer – M/F/Vets/Disabled